The days of crazy Black Friday sales with outrageous doorbuster deals that result in stampedes are largely over. Instead, the holiday spending has spread out with consumers starting their shopping as early as Halloween.
In this episode of Industry Focus: Consumer Goods, Vincent Shen and Dan Kline explain why Black Friday has evolved into what it is today, how the changes affect companies that rely on this critical period, and what the forecast looks like for the remainder of 2016.