The market for augmented reality apps and devices, which superimpose digital objects over real world ones, could grow from practically nothing today to $90 billion by 2020, according to tech M&A advisory firm Digi-Capital.
After early blunders like Alphabet‘s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Glass, the AR market recently gained mainstream momentum with the popularity of Niantic’s Pokemon Go — which prompted many investors to seek out AR-related stocks.