Raising a glass — or rather the purchasing of whatever goes in that glass — varies from generation to generation.
According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. Before judgements are made, baby boomers did take care of 30 percent of all wine consumed in the U.S.
Other experts in the space agree.