Procter & Gamble (NYSE: PG) lost market share in each of its five core product categories last year, with its grooming division faring the worst.
Yet management is optimistic that the tide could finally be turning. Grooming sales kicked off fiscal 2017 on an encouraging note, posting 3% higher volume and an overall 3% organic sales gain. Market share trends are improving in the U.S., which has cut its losses in half lately.