From ramping up free shipping offers to lowering prices on product offerings across multiple channels, merchants are constantly realigning their omnichannel strategy.
What works well for merchants one quarter may not necessarily work the next. And what works successfully for one merchant may not work for another. Google, for example, is challenging the need for physical stores to sell its smartphone by pre-packing customer service on a support tab in its smartphone. Amazon, on the other hand, is betting on the value of pop-up stores in malls.