Thanks to timely assists from Wikileaks, Trump has successfully framed Hillary Clinton as a crooked politician. Meanwhile, Clinton has successfully framed Trump as a dangerous monster. If the mainstream polls are accurate, voters prefer the crook to the monster. That makes sense because a crook might steal your wallet but the monster could kill you.
As of today, Dilbert Creator Scott Adams writes, Clinton has the superior persuasion strategy. Crook beats monster.