The Traderszone Network

Published in TZ Latest News 22 October, 2016 by The TZ Newswire Staff

Samsung Needs to Salvage Its Brand Value

Samsung is trying its best to isolate the damage to its Galaxy brand, which is a challenge because the company has spent lavishly over the years to build a unified brand.

In this clip from Industry Focus: Tech, Motley Fool analysts Dylan Lewis and Evan Niu, CFA, discuss some of the steps that Samsung is taking.

A full transcript follows the video.

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