Image source: Under Armour.
Under Armour (NYSE: UA)(NYSE: UA-C) officially launched Under Armour Sportswear (UAS) Thursday during New York Fashion Week. At the launch event, held in an industrial-looking complex in Manhattan, models showed off the new line “designed to artfully blend the worlds of sport and fashion” with bold looks such as boots with a “fat-tire” bottom and neoprene lining (shown on the second model in line above).