Native apps are a lot like gym memberships: Consumers sign up for them, but only the most ardent of workout junkies — or, in this case, shoppers — ever actually end up using them on anything close to a regular basis.
Native apps are a lot like gym memberships: Consumers sign up for them, but only the most ardent of workout junkies — or, in this case, shoppers — ever actually end up using them on anything close to a regular basis.