Procter & Gamble (NYSE: PG) boasts 21 consumer brands generating over $1 billion of sales per year, but no single brand is more important to the company than Pampers. The diaper franchise alone is responsible for $9 billion in annual revenue.
Pampers anchors the company’s baby, feminine, and family care product division that’s responsible for one-third of total sales and only trails behind the Tide-detergent-fueled fabric and home care unit in terms of sheer size.