Despite the fraud benefits that EMV has provided to retailers with terminals on their countertops, there has been one consistent refrain from retailers and their customers alike: It takes too long. Too long for terminals to be tested and certified and too long for consumers to insert their card and wait for the transaction to be approved.
Help has arrived.
Visa announced on Wednesday (Aug. 3) that it has completed the first-ever deployment of its Quick Chip solution meant to cut down on EMV processing and certification time.