Customers tastes, habits, preferences, opinions and attitudes are constantly shifting. A new study looking at the changing habits of consumers explores the role that social currency influences consumers shopping habits and preferences.
So what is social currency?
Put simply, social currency is anything that a consumer shares about themselves – be it online, via social media or in person – because they believe it will make others like them. Social currency can be a very important factor when it comes to consumer’s retail decisions.