Like the recently popular Pokemon Go video game, Fidelity Go is attempting to target Millenials with their new robo-advisor service. Though the similarity ends there. Instead of trying to collect virtual creatures, you are saving real money towards some future goal. Fidelity Investment’s robo-advisor is helping individuals who were previously savers transition into investing. Fidelity likes to call them Emerging Investors.
Though to the Millenial crowd, Fidelity is anything but hip. Fidelity as… Read more →