The reaction to Amazon’s phenomenal Q2 2016 earnings was confounding. The stock price for the online retail and cloud services colossus barely moved in response to numbers that easily surpassed analysts’ expectations and showed net profitability for the fifth straight quarter. A confident Jeff Bozos credited Amazon Prime, India expansion plans, Amazon Dash’s introduction to the U.K., and Echo, Amazon’s Alexa-equipped home speakers, with the company’s continued strength.