Chipotle Mexican Grill‘s (NYSE: CMG) food safety crisis has been over for six months. But you wouldn’t know it from the company’s sales results. During the recently ended second quarter, Chipotle’s comparable restaurant sales plunged 23.6%.
The company can probably blame social media for its slow recovery. The rapid spread of information — and in some cases, misinformation — via social media has made Chipotle’s late 2015 E. coli outbreak much worse for the company than it otherwise would have been.