Adele is a global superstar, and for many fans, her popularity began with early hit “Chasing Pavements.” Eight years after its release, the tune is now being put to an unorthodox use: raising awareness of the small business late payments struggle.
SME accounting software firm Xero and its PR partner Shine have released a parody music video called “Chasing Payments” set to the tune of the Adele classic.