Kroger Co. is suing Visa Inc. over EMV PIN debit-card transactions, claiming that the card network threatened them with increased fees and eliminating debit acceptance capacity in-store, if the nation’s largest grocer refused to abide by Visa’s stated EMV rules.
Visa informed Kroger their machines are out of compliance with Visa’s requirement that customers be given the choice to verify debit purchases with a signature or a PIN instead of just a PIN when presenting their EMV cards at checkout.