At 4.1%, Philip Morris International‘s (NYSE: PM) dividend is quite tempting. But much like its cigarettes, it may not be what’s best for you. That’s because when you invest in Philip Morris, or any cigarette stock for that matter, you’re investing against a major trend: the decline in smoking rates in many areas of the world. The impact of this can be seen in Philip Morris’ cigarette sales volumes, which have declined in each of the past three years.