Why don’t we know as much about our bodies and our own health stats as we know about our cars? This is the question Under Armour‘s (NYSE: UA) (NYSE: UA-C) CEO Kevin Plank has been posing, and why he and his company have been aggressively investing in a digital strategy that will bridge this gap.
“Data is the new oil,” Plank recently said. To understand what he means by this, I spoke with Under Armour’s Vice President of Digital, Chris Glode.
UA Record app screenshot showing personalized alerts. Image source: Under Armour.