Several years ago, traditional retailers that failed to act in response to disruptions in their industries have either financially disintegrated or are well on their way to that end now. Over the last few years, though, every retail executive worth his or her salt has realized that real danger doesn’t lie in inactivity anymore.
No, now the difficulty lies in determining which prevailing trends are going to push them and the market forward – and which lead to nothing but dead ends and awkward earnings calls.