The GeForce GTX 1070 Founders Edition model. Image source: NVIDIA.
Graphics specialist NVIDIA (NASDAQ: NVDA) confused a lot of people when it introduced its latest GeForce GTX 1070 and GeForce GTX 1080 graphics cards. In particular, the confusion came from the fact that the company listed two prices for each. The first was a price for Founders Edition” models and the second was a manufacturer suggested retail price, or MSRP.