The Traderszone Network

Published in TZ Latest News 13 April, 2016 by The TZ Newswire Staff

Warby Parker’s Physical Retail Transformation

Why can’t eCommerce and brick-and-mortar just get along? Retail pundits have created a whole lexicon for when they sometimes do — omnichannel, online-to-offline, click-and-collect — but one of the darlings of the eCommerce age just poked a big hole in the theory that online and physical sales shouldn’t and can’t coexist.

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