http://www.pymnts.com/wp-content/uploads/2016/03/BlueSnap-Podcast.mp3
What could possibly get in the way of a sale once a consumer has loaded up her virtual shopping cart and hit “buy?” At that point, the promise of a sale should be more or less like the set-it-and-forget-it RonCo oven of online retail – sit back and count the sales that roll in. After all, the hardest part is getting the consumer to the site?