The Traderszone Network

Published in TZ Latest News 23 January, 2016 by The TZ Newswire Staff

Bulgari targets Chinese shoppers with mainland boutiques

Bulgari is investing more than ever in China, aiming to tap in to the growing reluctance of Chinese shoppers to buy abroad due to security fears, stricter customs checks and a devaluation of its currency. The world’s third-largest watch and jewelry brand, part of luxury goods powerhouse LVMH (LVMH.PA), plans to open two boutiques in mainland China this year, Bulgari’s CEO said, on top of three last year.

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