Black Friday is considered the kickoff to holiday shopping, and retailers will change strategy based on the weekend’s sales. “Consumers are in a good place to get us to a very good holiday season,” Shay said on a conference call. Discount sellers such as TJ Maxx and Ross Stores Inc (ROST.O), as well as J C Penney Co Inc (JCP.N) and Toys R Us Inc performed well, said analyst Burt Flickinger, whose Strategic Resource Group surveyed shoppers all weekend.