The revamped logo, displayed as a Google Doodle on its homepage, spells ‘Google’ in a sans-serif typeface, similar to the one being used by Google’s newly created holding company, Alphabet. The new brand identity “aims to make Google more accessible and useful to our users”, the company said in a blog post explaining the logo. The new logo comes three weeks after the company’s surprise move to create a holding company called Alphabet to pool its many subsidiaries and separate the core web advertising business from newer ventures like driverless cars.