The article, which cited unnamed people briefed on Apple’s plans, said the new product is expected to have a starting price around $150, more power for better graphics, a new remote that could double as a controller and an app store for buying games. Apple representatives were not immediately available for comment. The New York Times said most game executives and analysts see little chance that Apple will be able to win over fans of high-end game consoles such as Microsoft Corp’s (MSFT.O) Xbox One Sony Corp’s PlayStation 4.