Amazon founder Jeff Bezos unveiled plans on Tuesday to build a rocket manufacturing plant and launch site in Florida to better compete with fellow billionaires using their fortunes and tech prowess to open a new frontier in human space travel and exploration. Bezos’ space startup, Blue Origin, intends to invest more than $200 million to build the rocket-making facility adjacent to NASA’s Kennedy Space Center. The vehicles will blast off from a refurbished launch pad at Cape Canaveral Air Force Station, located just south of NASA’s seaside spaceport.