Oculus Chief Executive Brendan Iribe debuted the long-awaited consumer version of the company’s virtual reality headset at an event in San Francisco on Thursday. A prototype of the Oculus Rift has been available to developers since 2013, but Thursday was the first time anyone had seen the consumer version, which will be available for pre-order later this year and will start shipping in early 2016. Facebook bought Oculus last year for $2 billion and its CEO, Mark Zuckerburg, has said he views virtual reality as the next major computing platform.