The Traderszone Network

Published in TZ Latest News 27 May, 2015 by The TZ Newswire Staff

Sony mobile executive: pricing tweaks, cost cuts to cope with dollar’s rise

The head of Japanese electronics maker Sony Corp’s mobile business said on Wednesday he plans to deal with the effects of a stronger dollar versus the yen by tweaking the pricing of its handsets and by cutting costs. Hiroki Totoki, who leads Sony’s mobile phone business, warned that currency fluctuations could potentially have a bigger impact than competition on profitability.