The Traderszone Network

Published in TZ Latest News 24 April, 2015 by The TZ Newswire Staff

Diet Pepsi drops Aspartame as consumer backlash bubbles

PepsiCo Inc. will start selling Diet Pepsi without aspartame later this year, one of the biggest changes to the beverage in decades, after a consumer backlash against the artificial sweetener crushed sales. The company will replace aspartame with a blend of sucralose and acesulfame potassium in Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi sold in the U.S. beginning in August. The move follows a 5.2 percent decline in Diet Pepsi’s sales volume last year, according to Beverage-Digest. Sales of Coca-Cola’s Diet Coke, which also uses aspartame, dropped 6.6 percent.