The Traderszone Network

Published in TZ Latest News 21 April, 2015 by The TZ Newswire Staff

At Harley and beyond, strong dollar offers competition discount edge

When iconic motorcycle maker Harley-Davidson Inc warned on Tuesday that discounting from foreign rivals would dent its profits, the message resonated beyond the motorcycle business. From cars to construction equipment, the impact of the strong dollar is a big problem for U.S. companies selling overseas. Harley’s U.S. market share slipped nearly five percentage points in the first quarter to 51.3 percent as competitors offered discounts of up to $3,000 per bike and slashed suggested retail prices by up to 25 percent.

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