Industry analysts say moms are either going upscale and choosing Pampers or going down-market with Luvs, both P&G brands, leaving Kimberly-Clark’s mid-tier Huggies Snug & Dry line without a real identity. To compete better, Kimberly-Clark said on Friday it would cut prices and “improve” its Snug & Dry line starting this quarter, without giving details. Huggies is the core of Kimberly-Clark’s baby care products business, which generates about $7 billion in annual sales. Pampers, P&G’s largest brand, alone has sales of over $10 billion.