Despite the mainstream media’s effusive celebration of ApplePay – despite numerous payment systems and NFC devices alreadt existing and failing to achieve any paradigm shift – it appears Tim Cook has pushed his company into an area of competition he was not full prepared for. Seemingly expecting the world’s retailers to embrace the ‘unique’ payment system, first Wal-Mart & Best Buy, then CVS and now Rite-Aid have all blocked ApplePay.