The U.S.-dominated Americas region contributes the majority of Starbucks revenue. “We grew traffic, but it was at a bit of slower clip,” Troy Alstead, Starbucks’ chief operating officer, told Reuters. Free coffee giveaways and other battles for breakfast customers were not to blame for Starbucks’ traffic deceleration, Chief Executive Officer Howard Schultz said on a call with analysts. “This is not a Starbucks issue.
Published in TZ Latest News 30 October, 2014 by The TZ Newswire Staff
Starbucks Americas sales disappoint on softer traffic
Published in TZ Latest News 30 October, 2014 by The TZ Newswire Staff
Starbucks Americas sales disappoint on softer traffic
The U.S.-dominated Americas region contributes the majority of Starbucks revenue. “We grew traffic, but it was at a bit of slower clip,” Troy Alstead, Starbucks’ chief operating officer, told Reuters. Free coffee giveaways and other battles for breakfast customers were not to blame for Starbucks’ traffic deceleration, Chief Executive Officer Howard Schultz said on a call with analysts. “This is not a Starbucks issue.