Chris Gould’s combine cab is loaded like the cockpit of a fighter jet he used to fly as he harvests soybeans in northern Illinois, steered by satellites, four video screens glowing with up to minute updates about his crop and the work’s progress. The setup, light years from what it was when the former Navy pilot started farming nine years ago, includes technology from Monsanto and Deere & Co.. But alongside them is an iPad running an app by tiny startup 640 Labs, boasting every bit as much savvy as the Goliaths’ latest offerings.
Published in TZ Latest News 7 October, 2014 by The TZ Newswire Staff
The Big Data bounty: U.S. startups challenge agribusiness giants
Published in TZ Latest News 7 October, 2014 by The TZ Newswire Staff
The Big Data bounty: U.S. startups challenge agribusiness giants
Chris Gould’s combine cab is loaded like the cockpit of a fighter jet he used to fly as he harvests soybeans in northern Illinois, steered by satellites, four video screens glowing with up to minute updates about his crop and the work’s progress. The setup, light years from what it was when the former Navy pilot started farming nine years ago, includes technology from Monsanto and Deere & Co.. But alongside them is an iPad running an app by tiny startup 640 Labs, boasting every bit as much savvy as the Goliaths’ latest offerings.