Twenty years ago, a small town in northern Spain underwent a transformation thanks to the opening of a new museum, the Guggenheim Museum Bilbao. Art tourists flocked to the small town, invigorating its local economy and turning it into a global destination — the results of which are now known as the “Bilbao Effect.” Surface interviewed a series of renowned architects about how the Bilbao Effect changed them, including Zaha Hadid Architects director and senior […]