When Activision Blizzard (NASDAQ: ATVI) acquired King Digital Entertainment in early 2016, it brought under its umbrella one of the best mobile game makers in the world, boasting two of the top-grossing games on mobile devices, Candy Crush and Bubble Witch.
One of the biggest growth opportunities for King going forward is mobile in-game advertising. It’s just one of several new growth initiatives Activision is tackling to grow its interactive entertainment empire.
Image source: King.com.