Loyalty programs are about more than loyalty. Now they are about personalization and speed and giving back to consumers that go well beyond the confines of luggage or other tangible goodies.
In our latest Topic TBD, Bob Legters, SVP and chief product officer of Global Retail Payments at FIS, told Karen Webster that the big picture of loyalty amid a changing retail landscape is colored by small considerations, calibrations, speed and, of course, data.
Legters told Webster that consumers have more relationships in place than ever before.