Brick-and-mortar retail and foot traffic do not always go hand in glove — as declining foot traffic over a period of years now proves.
Human behavior is a mystery at its core, and perhaps even more so in retail, where the best laid marketing campaigns of firms go awry and astray, with goods piling up on shelves. Technology, via big data, and even nuanced information about who is doing what, can help solve some of that mystery.
But, not all.