One of the things that seems to have never sunk in for Donald Trump’s GOP rivals (or at least until they were either sitting back at home on the couch reflecting on why they were beaten so badly or else talking sheepishly to reporters on Capitol Hill about their plans to retire from politics after being trounced in their home state) is that he feeds off of controversy and publicity. The more you talk about him – good or bad – the larger he looms in voters’ minds.