The Traderszone Network

Published in TZ Latest News 23 August, 2014 by The TZ Newswire Staff

Under Armour: New Focus On Basketball And Women To Boost Sales And Justify Valuation

By Chris Katje:

Under Armour (NYSE:UA) has been in the news a lot during the month of August. The sports apparel retailer launched a large global campaign aimed at women and also has its eyes set on its largest marketing deal ever.

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