The Traderszone Network

Published in TZ Latest News 31 August, 2014 by The TZ Newswire Staff

Qantas stays loyal to its frequent flyer ‘cash cow’

Australia’s flagship airline, Qantas Airways Ltd (QAN.AX), is making a mint helping other companies keep their customers – even as it struggles to retain the loyalty of its own. Hiding behind Qantas’ staggering A$2.8 billion ($2.6 billion) headline annual net loss announced last week is a hugely profitable loyalty program that is the envy of the airline world – and the carrier isn’t letting go. Some investors have urged Qantas to sell all or part of Qantas Frequent Flyer, which is valued as high as A$3 billion.

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