The Traderszone Network

Published in TZ Latest News 27 July, 2014 by The TZ Newswire Staff

Trendy Chipotle burritos show how pricing power belongs to the hip

As many companies struggle to boost prices without alienating consumers, they may want to study Mexican-food chain Chipotle, which has managed to do both. Companies including Chipotle Mexican Grill Inc (CMG.N), Apple Inc (AAPL.O) and PepsiCo (PEP.N) have shown they’re able to take advantage of quality, trendiness, and, in the case of Pepsi’s snack foods, market dominance, to maintain high prices or even raise them faster than the inflation rate, now at about 2.1 percent in the U.S.

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